Marketing trends: What’s on the horizon?

1. Adoption of Advanced Technologies: Augmented reality (AR) and artificial intelligence (AI) are becoming more prevalent in streamlining consumers' meal planning, shopping, and cooking habits. These technologies are enhancing the consumer experience by providing detailed nutritional information, engaging brand storytelling, and highlighting special offers through interactive means. Such advancements could be leveraged IN marketing campaigns to create immersive and informative experiences for customers​​.
2. Rapid Service and Delivery Innovations: The food service industry is focusing on enhancing off-premises services, such as delivery and takeout. With consumers expecting faster service, including delivery times of less than 30 minutes, food preparation and packaging need to be efficient and reliable. BTL marketing strategies could focus on promoting rapid delivery services, emphasizing the efficiency and freshness of the food​​.
3. Consumer Preferences and Demographics: Changing demographics, like the growing influence of GenZ and Baby Boomers, are impacting the food service industry. Gen Z, while tech-savvy, is seeking more authentic, tech-free experiences, whereas older generations are looking for upscale dining experiences. Marketing efforts could focus on creating authentic, personalized experiences that cater to these diverse preferences​​.
4. Growth in Quick Service Restaurants (QSR): There has been a significant increase in the demand for fast food and quick service restaurants in Australia. This sector dominates the market, indicating a trend towards convenient, fast, and affordable dining options. BTL marketing campaigns could leverage this trend by promoting fast service, special offers, and loyalty programs within the QSR domain​​.
5. Emphasis on Sustainability: Sustainability is becoming increasingly important, with a focus on environmental impact and climate change. Businesses are being encouraged to adopt sustainable practices and promote their efforts. Marketing strategies could include highlighting sustainable practices, eco-friendly packaging, and ethical sourcing in promotional materials
6. Data-Driven Decision Making: The importance of data in shaping business strategies is on the rise. The food and beverage sector is leveraging AI and machine learning for operational efficiency and product development. BTL marketing can utilize data analytics to tailor campaigns more effectively to target consumer segments​​.

How can we help?

Delivering a unified message across all marketing channels can be difficult. We utilise our specialised services in ​

• Creating and adapting content at scale
  
• Enhancing physical touchpoints​
• Creating branded experiences and sampling
  
• Introducing partnerships and collaborations
  
• Unifying data with technology Integrations
  
• Visualise a single view of your customer
  
• Automating personalised omni-channel communications
  
• Driving down warehousing, distribution & fulfilment costs
  

by harnessing an integrated marketing approach to deliver cohesive messaging to a brand’s customers.​

Creating content for everyone. everywhere.

Reacon creates visual, video, apps, copy content for social, digital and physical channels. Our technical expertise and approach allows your master creative to be seamlessly adapted ready for deployment across multiple marketing channels.

Our agile content studio works for you on your terms

With a blend of local and offshore expert resources, we are a studio setup entirely to deliver adaptive content across multiple channels at scale, efficiently, and  cost-effectively. We often operate as an imbedded studio where our creative resources from art directors, graphic designers, animators, photographers and videographers help ideate, adapt and manage creative assets across multiple marketing touchpoint.

Globally delivering all things print at scale.

We have inhouse production facilities in Australia with capability across the digital, offset and wide formats. In addition to our production capabilities are our national warehousing operations in NSW and QLD capped with technology-based inventory systems and seamless delivery through integrated courier relationships.
Our supplier network spans 8 countries, predominantly in Asia and the Middle East.  This global presence enables us to deliver print on marketing, point of sale, packaging and merchandise products at scale, consistently and efficiently without compromising on quality and localised delivery.

Specialising in marketing, retail, packaging and merchandise

From permanent, semi-permanent and pop-up retail activations to shirts, cups, marketing and point of sale materials we have over 30 years of experience in delivering physical marketing and related print products to clients at scale the world over.

An end-to-end activation service

Brand activations are all about creating unique and interactive experiences that leave a lasting impression on your customers. That’s why we take a strategic approach to every project, working closely with our clients to understand their objectives, target audience, and brand values.

Experiential Design & Conceptualisation

Working closely with our clients our experienced designers and structural engineers develop custom, unique and engaging experiences that connect consumers to your brand and capture the attention of potential customers.



This may be using blended digital and physical displays, floor and window decals, signage, permanent and semi-permanent fabricated structures for exhibitions, pop-ups or store fit-outs.

Partnerships that add value

Establish partnerships with complimenting brands (upstream/downstream), local businesses, community organizations, or events. This can include joint promotions, shared advertising, or collaborative events.

Leverage influencer following to grow your brand

Collaborate with local influencers or micro-influencers to promote your food service business. Create personalised content that aligns with your brand or campaign theme, such as product reviews, testimonials or behind the scenes looks.

Data is valuable when collected and used, otherwise it's just junk.

Organisations have many sources of disparate data, that is generated and retained by different systems and applications

These systems and application usually maintain this data in their respective forms within their infrastructure.

We specialise in guiding you through the process of data transformation into a singularity and make that data available across multiple 3rd party systems to improve customer profiling, journey management and automation.

Discover

• Understand sector, business environment, systems, processes
  
• Advise on process improvements, identify focal integration points and areas where there may be potential security concerns.
• Devise a data strategy by cataloguing identifiers that can accurately identify registered customers vs anonymous users.
  

Extract

• Review volume, velocity, variety and veracity for mapping exercise, using best in class visualisation tools.
  
• Data is extracted from source(s) and moved to a staging area. Data sources include relational and non-relational data files e.g. JSO, Flat files and XML.
• Validation where data that fails validation rules will be rejected, then discarded.
  

Visualise

• View custom dashboards based on audience segmentation of customer profiles and attribute metrics with real time data exchange.
  
• We can use our internal visualisation tools such as Connekta Insights.
• We can also choose 3rd party visualisation tools such as Salesforce Marketing Cloud, Tableau, MS Power BI, BusinessOjects (SAP).
  

Analyse

• Build reports and dashboards to identify timely insights throughout the customer journey.
  
• Continuously update your customer segmentation and audience alignment enabling personalised decision making tailored to a smaller sub-set of customers without the requirement for manual processes.

Action

• Drive timely actions using decision automation for downstream activation technologies.
  
• As can be seen from the example on the right we can automate the updating of insights from 3rd party systems into the CDP and curate actions in 3rd party systems based on segmentation, audience creation and triggers.

Assets

• Connect to your digital asset library (DAM).
  
• Connekta is integrated to Intelligence bank, Adobe Experience Manager out of the box. It also has its in-built CX Editor to enable template creation from .psd, .ai, .pdf, .html and .idd file formats in the web browser.
• Custom integrations can also be developed, where required.
  

Personalise

• Create templates tagged with audience tags that can be used based on audiences created in you CDP.
  
• Identify areas on these templates that will be variable (personalised) based on audience and pull assets directly from your DAM where these are approved images and from the customer profile for text inclusions.

Action

• Create omni-channel campaigns built with personalised content aimed at using templates based on target audiences.
  
• As can be seen from the example on the right data from multiple sources add behavioural insights to a customer profile, in turn determining his/her segment or audience e.g. purchase history, interests, preferred products etc.